JOB DESCRIPTION:

　　Define structure, organize and grow the appropriate marketing organization for the Company’s maturity/size.  

　　Set and manage the strategy for the marketing team

　　Develop and manage the organization’s content marketing strategy

　　Monitor, track, review and report on metrics, productivity, results and success criteria for all marketing activity, plans and projects

　　Deliver and manage SEO optimization efforts to drive customer web registrants and  revenue growth

　　Identify, develop and implement organic SEO marketing and social strategies

　　Manage and develop Barton Associates’ websites

　　Identify and develop email and social media marketing campaigns, advertising and copy.

　　Manage multiple projects with competing priorities by maintaining deadlines.

　　Analyze website traffic, and recommend new marketing opportunities using new innovative techniques.

　　Manage the web properties of the company and its affiliates, including website development, copywriting and content maintenance

　　Manage and critique creative design submissions and provide detailed feedback to creators

　　Analysis of customer research, current market conditions and competitor information.

　　Define, develop and implement marketing plans and projects for new and existing services for demand creation and lead generation

　　Manage the company’s public relations strategy and initiatives

　　Continuously develop and improve Barton’s customer facing brand

CANDIDATE PROFILE:

　　3+ years’ experience directly managing multiple full-time employees

　　3+ years’ experience in Search Engine Optimization and Search Engine Marketing

　　Advanced understanding and knowledge of SEO best practices and latest search engine algorithms and updates.

　　Highly experienced in AdWords and AdWords Certified (preferred)

　　Knowledge and understanding of Google Analytics and Webmaster tools

　　History of revenue and profitability growth and passion to uncover new ways to drive both

　　A solid understanding of project management methodology, including the ability to identify and resolve issues, manage risk, develop detailed work plans and specifications, perform resource allocations and run team meetings

　　Self-started who is comfortable working in a fast-paced environment

　　Excellent verbal and written communication skills

　　Strong analytical and organizational skills